Shiller, Yun, and Public Perception of the Housing Market

Lawrence YunThree reasonable facts . . .

  1. These days (and perhaps always) consumer confidence plays a large role in the state of the housing market. Many buyers and sellers are fearful that home values are dropping precipitously, or will be soon.
  2. Consumer confidence, in many ways, is shaped by the mainstream media — as this is where many Americas get information about the housing market.
  3. One of the highly regarded sources of information on the housing market is the Case-Shiller Index, which tracks 20 major markets.

Robert Shiller. . . that may be having unreasonable effects . . .

  • The markets featured by the Case-Shiller index tend to be in California, Florida and other down markets. This makes the index show price declines, which the media highlight, which scares consumers. As Lawrence Yun states, “This is total distortion of market conditions based on a small selection of falling local metro coverage.”
  • A second source of information on the housing market, the Office of Federal Housing Enterprise Oversight (OFHEO), shows 70% of 287 local markets having price increases. Again from Yun, “the OFHEO survey gets far less coverage than the Case-Shiller index. Perhaps the media is intent on looking for sensationalized headlines. After all, the media is in the business of selling news, and more sales can be made with sensationalism. (I have been told by few reporters off-the-record that they are interested in increasing their viewership even if it means putting things out of context.) “
  • And perhaps the most unreasonable of all, “Another factor that rarely gets attention is that Dr. Shiller, a Yale professor, has a side business in Chicago. His index is used at the Chicago Mercantile Exchange for hedging housing futures values. The more hedging of bets that occur, the more profits go into Dr. Shiller’s bank account. And more hedging of the bets will take place if people believe there will be a crash in housing values. So naturally he has a financial incentive to “scare” the market.”

The entire article from Lawrence Yun is definitely worth reading — and it is great to see NAR bringing these facts to light.

H/T – Jim Duncan,

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One Response to Shiller, Yun, and Public Perception of the Housing Market

  1. Scott,

    I agree. The sad reality is that people think “mass media” is “moral media” and as anyone who has ever worked for a media organization will tell you, that’s definitely not the case.

    All reporters aren’t bad, but they do have a responsibility to their employers to produce a product that causes users/consumers to engage repeatedly. With all of the modern-day message clutter, it becomes increasingly hard to compete for the attention of the consumers and eventually sensational headlines and leads emerge with the truth buried below (if it’s included at all) as a tool for competition.

    What we need are more articles like the one you mentioned and blogs like this one, where the truth is the central focus (not advertising revenue).

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