Quotable

“Each of us carries around a crippling disadvantage: we know and probably cherish our product. After all, we live with it day in and day out. But that blinds us to why the customer may hate it or love it. Our customers see the product through an entirely different set of lenses. Education is not the answer; listening and adapting is.” – Tom Peters, in Thriving on Chaos

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One Response to Quotable

  1. Jim Duncan says:

    What is a Realtor’s product? MLS access? Information? Representation?

    We as Realtors need to do a better job of defining what it is that we do and what we bring to the equation.

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