Mar 25, 2008
25 Mar 2008
Posted by Scott Rogers
When I started blogging five months ago, I did so in hopes of:
- creating an opportunity to more fully engage with my current and past clients,
- creating an open platform for commentary and discussion of our local real estate market, and
- becoming a trusted adviser on all things real estate in the Central Shenandoah Valley.
As a result of pursing the goals above, I hoped that in the long-term (perhaps after a year or so) I would see:
- an increase in traffic to my web site
- an increased sphere of influence
- an increase in sales
Focusing, for a moment, solely on the web site traffic — here’s what I’m finding after just five months . . .
You’ll see that I had experienced relatively unchanged levels of traffic to my web site for seven straight months — until I began blogging. Furthermore, the increased traffic since I started blogging has been astonishing — certainly beyond my expectations.
A few disclaimers, explanations and miscellaneous thoughts:
- I have a combined web site and blog — and the traffic trend line above is for the traffic to that combined site. Interestingly, the traffic increases have existed not solely in the blog section of my web site, but in the searching section (and others) as well.
- When I began last November, there weren’t any other Realtors in my marketplace blogging. There are several more now, but I imagine being the first one out the gate may have contributed to my growth.
- I have learn a lot from fellow Realtor bloggers around Virginia and beyond about how to promote my blog — commenting on other local blogs, highlighting it in offline printed marketing materials, etc.
- In addition to increased traffic, I have certainly seen an increase in my sphere of influence — I have established many new relationships with people in my local market area.
- I have not yet seen an increase in sales as a result of my blogging activity — but given all the increases in traffic and the increase in my sphere of influence, I imagine that will happen in the coming months or year.
Are you thinking about starting a blog? While I’m certainly not yet an expert on blogging, you are welcome to contact me — I’d be happy to share some of what has worked well and not worked so well for me over the past five months.