I asked our membership staff to run a generational analysis of VAR members according to how long they’d been in the business. Interesting results:

In the business 5 years or fewer:

Pre-Boomer (Born 1946 or earlier) 6% / Boomer (1946-1964) 34% / Gen X (1965-1976) 43% / Gen Y (1976- ) 17%

In the business more than 5 years:

Pre-Boomer (Born 1946 or earlier) 25% / Boomer (1946-1964) 56% / Gen X (1965-1976) 17% / Gen Y (1976- ) 2%

In the business more than 10 years:

Pre-Boomer (Born 1946 or earlier) 35% / Boomer (1946-1964) 57% / Gen X (1965-1976) 8% / Gen Y (1976- ) 0%

It’s also notable that a whopping 75% of our approximately 36,000 members have been in the business 10 years or fewer, and thus had never before seen the kind of market conditions we’re now experiencing.

As VAR’s CEO, there are several conclusions I can draw from this data that can help direct how VAR communicates with and engages our members, as well as the kinds of training and support they might expect from us. More about that when I have a random minute to think out loud….