Drive for five

I misplaced my razor once and snagged my wife’s — and loved it. It’s a Gillette Venus, and it gave a great shave. (To my face, thankyouverymuch.)

gillette_fusion_2 Still, it came in a pretty, girly package and I couldn’t have that. So I went looking for the men’s version. (Alternatively, I was prepared to spray paint it black.)

I found what I was looking for; the men’s model is the Fusion. And yes, it’s black a manly dark blue.

It also has five blades.

"Oh, sheesh," I said. The idea of paying Gillette for a five-blade razor felt too much like buying into the marketing nonsense. Let’s be real: Two blades is more than enough. Beyond that is like having 21 speeds on a blender.

In fact, the head of the Fusion is so large that Gillette has to add a sixth blade for trimming your sideburns and under your nose because the main razor is too big. That should tell them something.

Sometimes — really, honest, and for true — less is more.

You’ve probably seen VAR’s publication, "10 things you should know about today’s Virginia real estate market." (You can download a printable version here.)

5factsWell, VAR marketing wunderkind Jovan Hackley obviously gets the less is more concept. He’s created a smaller, more nimble, more streamlined piece called "Five facts you should know about Virginia’s home sales market."

The best part: It’s not just a smaller version of "10 things…" — it’s updated with home-sales numbers from the first quarter of 2008. So now you can impress your clients with the latest and greatest news.

Some of you will be getting it in the mail, and you can also download a ready-for-print PDF here, or through VAR’s Print-on-Demand service.

Printed properly, it may even be able to trim those pesky hairs under your nose.

About Andrew Kantor

Andrew is VAR's editor and information manager, and -- lessee now -- a former reporter for the Roanoke Times, former technology columnist for USA Today, and a former magazine editor for a bunch of places. He hails from New York with stops in Connecticut, New Jersey, Cincinnati, Columbus, and Roanoke.
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2 Responses to Drive for five

  1. Jim Rake says:

    “it may even be able to trim those pesky hairs under your nose.”…
    Just what I need, another paper cut! Appreciate VAR’s stats and support data for us “in the field”.

  2. Tina Merritt says:

    I really like this marketing piece. I put it into all of my client packages and email reports.

    Tina in Virginia

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