Scott Rogers, with Coldwell Banker Funkhouser in Harrisonburg, VA, I mean.

Amid all the hyperbole and sweeping generalization in the media about the state of real estate markets nationwide, Rogers had added a dose of reality to that most-essential of REALTOR® marketing branding tools: He’s added his market’s monthly home sales data to the back of his business card. Clever, huh? Good conversation starter, certainly. Business tool? Absolutely. And remarkably low-tech (though of course he does direct folks to his blog for “more analysis”).


card-front.jpgS.Rogers Card


And yes, he prints new cards every month.