May 05, 2008
Scott’s reality check / marketing tool
05 May 2008
Posted by VAR
Scott Rogers, with Coldwell Banker Funkhouser in Harrisonburg, VA, I mean.
Amid all the hyperbole and sweeping generalization in the media about the state of real estate markets nationwide, Rogers had added a dose of reality to that most-essential of REALTOR® marketing branding tools: He’s added his market’s monthly home sales data to the back of his business card. Clever, huh? Good conversation starter, certainly. Business tool? Absolutely. And remarkably low-tech (though of course he does direct folks to his blog for “more analysis”).
And yes, he prints new cards every month.