This is what I want

I want to be a better listener.

It’s not just technology — it’s a cultural shift in how Realtors work. Technology is easy; how this and the next generation of Realtors accept and implement it is often the deal-killer.

The past few weeks have brought more technologically-savvy clients my way. Not unsurprisingly, both have used Google tools to help themselves (and me) Here’s what I want –

First – why Google? Because it’s free and accessible. Did my clients both seek out Realtors to help them relocate to my area? Yes.

The first buyers interviewed a couple of Buyers Agents and ended up selecting me. As part of the process, they emailed me a published Google Doc with their already-trimmed-down list of specifications – preferred location, what they want to be close to, what their needs and wants are and their “would like to haves.”

The second buyers, through the process of our working together and narrowing down their search area/criteria, emailed me a link one day to a Google My Map with the things that are important to them. Schools, gym, grocery store, specialty grocery store, kids’ activities – and oh, yeah – houses pulled from Google Base – were all on the map.

I want the consumer’s search to be as powerful as mine, while keeping all the protected information necessarily behind “Realtor” lines (lockbox codes for generic lockboxes, alarm codes, “seller is out of town,” etc.)

I want background checks on Realtors to validate their ability to keep safe said private information.

I want the search to allow overlays of important data – crime, Walk Score, GIS information, neighborhood boundaries, and more, and I want to be able to share that search with my clients, readers, customers – and allow them to better narrow their searches, thereby allowing me to help them best – by listening and interpreting and advising.

Good Realtors do more than just search for homes – interpretation, guidance, advice, negotiation – client representation – is far more specialized than search.

(Posted here at request)

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7 Responses to This is what I want

  1. Frank Borges LL0SA- FranklyRealty.com says:

    Hey Jim,
    Regarding: “I want the consumer’s search to be as powerful as mine”

    I heard consumers finally have a choice to search like Realtors up in the Northern Virginia area. Have you heard of this?

    ;-)

    Frank

  2. Jim Rake says:

    Frank – could you please elaborate:
    “I heard consumers finally have a choice to search like Realtors up in the Northern Virginia area. Have you heard of this?”

    Jim – a couple of very good points…First, I think anybody that knows Google, loves Googles capabilities, and I don’t just mean the stockholders!
    Secondly – you’re spot on!….”Good Realtors do more than just search for homes – interpretation, guidance, advice, negotiation – client representation – is far more specialized than search.”

    Soon, if they don’t, they’ll go the way of the dinosaur.

  3. jay says:

    I love it that most of my clients are quite techie–after all that’s how most of them found me. When somebody has a gmail account I know we’re going to get along very well….

  4. Good post, Jim. My VARBuzz e-mail digest does not tell me who the author of the post is, but it took me about 30 seconds to recognize your style. Good writing as always.

    It appears more and more consumers are connecting/finding their Realtors on the internet, especially folks coming from out of town. I’m sure this trend will only continue to grow.

    I don’t think a background check on Realtors would ever “validate their ability to keep safe said private information.” My wife and I ran a background check on a nanny once, it’s a fairly painless process that doesn’t really reveal much about a person’s character. What’s stopping any Realtor today from offering a “background check” report of themselves to their clients? If I were a consumer interviewing Realtors and one of them offered me their “background check” report I’d probably not take that the right way. (may be that’s just me)

  5. Barry says:

    Nice Jay. You’re spot on with that statement. Now, Hotmail is a different story…….. Haaa

  6. Scott Rogers says:

    > Frank – could you please elaborate:

    Jim (Rake) — I think Frank is referring to http://www.franklymls.com, a “wiki mls” where users can add content (photos, comments) to listings of properties for sale.

  7. On the public search in No. VA, FranklyMLS is on the new edge and a sign of things that better come to all MLS’s (http://www.bloodhoundrealty.com/BloodhoundBlog/?p=3054).

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