Jun 18, 2008
A bit behind the scenes
18 Jun 2008
Posted by Andrew Kantor
When I was editor of Internet World magazine (a big deal, back in the day — [sigh]), I used to post a monthly behind-the-scenes message to a Usenet newsgroup. It wasn’t planned, I just started sharing and it got popular.
I figured, as I put together the next Commonwealth magazine, that I would share the occasional tidbit. Me, I always think it’s interesting to see how particular decisions were made, even if it’s for something as simple as a trade mag.
If I hear the deafening sound of crickets chirping after I do one or two of these, I will darken you door no more. But what the hey.
* * *
The July/August issue is focusing on green realty — tips for marketing a property’s green features, and a primer of sorts on what really makes a home environmentally friendly.
I thought, going into this, that it would be pretty straightforward.
As one of our writers wrote, "a quick Google search on ‘green building’ turns up more than 13 million potential sources of information."
There’s a lot of green stuff out there, and a lot you can do to green up a place, lemme tell you.
Ever hear of Paper Stone? Or Ice Stone? Both are countertop materials that can out perform just about anything else. The former is made with recycled paper and resin; the latter uses recycled glass bottles. Cool stuff.
And did you know that there’s "real" Linoleum that’s way different than the vinyl stuff we call linoleum? (You probably did, actually. But it was news to me.) And PET carpet made from recycled soda bottles?
So I’m talking to REALTORS about this stuff, and suddenly a simple green issue is becoming a lot more complicated. Which means that when the issue comes out I’m going to get lots of e-mail from people who know better, telling me all the things I missed. Which is good — it’s fodder for the Web site. :)