Not everyone gets the whole blogging thing or understands what makes a good blog post.
We suggested to one of our member service partners that it create a post we could put on the VARconvention.com blog. We thought that, it being a blog, we’d get something, well, blog-like.
That turned out not to be the case.
I can’t in good conscience put this up. I just can’t. So I hatched a plan. We asked the company, "Can we ask our bloggers and readers to improve it?" And the folks at Oakwood said, "Er… OK."
Here’s the "blog entry" they sent:
Oakwood Worldwide is the global leader and provider of furnished and serviced apartments. For one need or many, local or around the globe – Oakwood offers flexible, easy-to-use, custom solutions to meet any temporary housing need. A wide range of inventory and supplier management options allows Oakwood to provide the optimal housing solution whenever and wherever it’s needed – our clients decide and we deliver with reliability they can trust. With nearly 3,500 Oakwood associates worldwide, nearly 23,000 apartments, and more than 300 network partners to meet any need, we’ve got our clients covered. Our staff of trained professionals throughout the world, innovative technologies, and our unparalleled customer service have made Oakwood the premier choice in temporary housing solutions for nearly 50 years. For more information, please visit oakwood.com.
We need your help.
Fix it. Take a minute or two to edit to your heart’s content — or just tell us what would make you actually read a post from a company like this. Yes, it’s an ad. Help us make it an ad that works.
Why? Because if we can convince more people of what works and what doesn’t, we’ll all start seeing more readable (and more-readable) ads on the VAR sites.
Here’s a start:
"Got a client who’s waiting for a closing? Does he need a place to stay? That’s what we’re here for…"