Upper case in point

This was going to be a test post to be sure our new WordPress™ plugin works — it automatically capitalizes (that is, all-capifies) the word Realtor® whenever we enter it.

For example I wrote the r-word in all lower case, but you should be seeing it in all caps, and with the registered ® to boot. That’s the magic of plugins — they can automate the process of silliness.

Anyway, I thought I might as well use the opportunity to roll my eyes publicly about the whole silly all-caps thing, as well as share some interesting info on trademark law.

You use the ® symbol to indicate a legally registered trademark; I think we all know that. But did you know that you use the ™ symbol to indicate anything you believe to be trademarkable. In other words, if you think you might trademark a term or logo (or are in the process of doing so), you use the ™.

Ergo, I remain,


About Andrew Kantor

Andrew is VAR's editor and information manager, and -- lessee now -- a former reporter for the Roanoke Times, former technology columnist for USA Today, and a former magazine editor for a bunch of places. He hails from New York with stops in Connecticut, New Jersey, Cincinnati, Columbus, and Roanoke.
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2 Responses to Upper case in point

  1. Heh. Apparently it works properly… but not the way NAR would like it to. Initial cap, but not all caps.

  2. Fredrick says:

    It is working as I have seen capital R next to the symbol ®. My concept to use ® or ™ was not clear so there was an ambiguity, Thanks for letting me know that.

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