I’m busy planning the murder of a few thousand trees with the next issue of Commonwealth, but I knew that if I didn’t post this from Zillow I’d be in trouble.

First, the opening of the press release:

Real estate Web site Zillow.com® today announced the launch of Showcase Ads, a self-service advertising platform for local professionals interested in reaching Zillow’s audience of homeowners, buyers and sellers. With this new product, real estate agents, lenders and other local advertisers can purchase 25, 50, 75 or 100 percent of the available ad views on searches for homes within a given ZIP code, allowing them to target only those localities they are most interested in reaching with their message.

Basically, Zillow lets people ("professionals," but I suspect anyone can use it) post ads associated with a ZIP code. So if you’re a handyman on the west end of Richmond, you could pay Zillow to have your ad pop up on every search for properties in 23233.

And so on.

Now, back to clear-cutting….