More and more people are looking to REALTORs’ blogs to decide who to hire, according to a story in the Post (which was also picked up at Consumerist).

No longer must potential home buyers and sellers actually speak to real estate professionals to meet them. Instead, consumers are accessing agents’ ever-more-common blogs, social network pages or viral video campaigns — all of the burgeoning options that have been called Web 2.0 — to tap their expertise and get a sense of their personalities. Some meet agents who quickly feel like buddies; others go with discount brokers and don’t have any direct contact with their agent until they’re ready to put a bid on a house.

"In this type of environment the cream rises to the top," said Jonathan Washburn, chief executive of ActiveRain, a popular real estate blogging site that boasts membership of more than 100,000 real estate professionals. Traditional advertising provides limited information, he said, but online, agents "get a chance to demonstrate their actual expertise by writing about things that are relevant to the consumer."

Kinda makes you want to look at yours with a critical eye, don’t it?