Sep 19, 2008
Business Cards: Paper or Electronic?
19 Sep 2008
Posted by VAR
We’ve all been there. You just bought your first,second, or Xth batch of several hundred/thousand business cards. We start using them in our daily business and then one day…
BOOM! You earn that new designation, change key contact information or even brokerages. What’s left now is a pile of either note cards or fire kindling. There are ways both online and offline for everyone to know how to contact you. Personaly I prefer ways that are simple and cost-effective but you system may vary.
Paper: When I worked as a RE/MAX agent I had to buy cards from an approved supplier due to franchise rules. I found this annoying at the very least. Now that I have my own firm I print business cards using Avery Business card stock, a color laser printer, and Microsoft Publisher 2003. If you can and do go this route, the one thing I will advise is to make sure you include ALL required logos for your particular situation (especially those for equal housing opportunity and being a REALTOR). The biggest advantage I find is the ability to easily change information as needed. A good example is that I recently added my skype and twitter handles to my business cards.
Electronic: I have found two very good systems for spreading your contact information when paper cards are either unavailable or inappropriate.
MyDropCard is a service where you can e-mail an electronic business card to any e-mail address by simply texting “drop <e-mail address>” from your mobile phone. I find this convenient for on the go contact information sharing but I have yet to tweak the card to include the information I want to convey to other people.
REtaggr is a site I just service that was made for those who want their web presence known. You create a business card that is online and interactive. you can include ALL of your social networking profiles and they can be viewed from WITHIN the card itself. Here is a link to my card. Some of the services that can be accessed from within the card are digsby, twitter, skype, and flickr. The card can also be made into a widget for you blog here is an example. A simple email signature similar to the one shown below can be integrated into most email clients:
The way information is exchanged seems to constantly change. We not only have to find a system comfortable for us to use but also be aware of how others that we encounter prefer to receive what we want to convey.