Zillow, newspapers launch real estate ad network

Not a lot to comment on yet — still need to parse the implications. But here’s a streamlined version of the press release:

Zillow.com and the Zillow Newspaper Consortium of 11 major newspaper companies announced the formation of the nation’s largest online real estate advertising network — reaching more than 63 million(1) monthly unique visitors, and with a focus on home buying, selling and home-related commerce.

Sales teams for both Zillow and those papers will sell each other’s advertising.

Local newspaper advertisers will be able to reach Zillow’s national audience. Zillow advertisers gain access to the local audience.

For example, a San Francisco furniture retailer could now target the 750,000 Zillow visitors who research San Francisco Bay Area homes each month on Zillow.com, while simultaneously reaching the online audience of The San Francisco Chronicle.

The newspaper companies participating in the ad network include Hearst Newspapers; Lee Enterprises, Incorporated; Media General, Inc.; MediaNews Group, Inc.; Morris Communications Company, Philadelphia Media Holdings; and The E.W. Scripps Company. Newspapers include major market dailies such as The San Francisco Chronicle, Houston Chronicle, San Jose Mercury News, The Tampa Tribune, The Philadelphia Inquirer and the St. Louis Post-Dispatch.

About Andrew Kantor

Andrew is VAR's editor and information manager, and -- lessee now -- a former reporter for the Roanoke Times, former technology columnist for USA Today, and a former magazine editor for a bunch of places. He hails from New York with stops in Connecticut, New Jersey, Cincinnati, Columbus, and Roanoke.
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2 Responses to Zillow, newspapers launch real estate ad network

  1. This could be a very good move. They might charge a lot though for advertising. Lets hope that they keep the charge to an affordable fee. Thanks for the insight. I will have to keep looking out for it.

  2. Pingback: Zillow Ad Network- Good, Bad or Ugly? | national real estate opinion column - agentgenius.com

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