Oct 17, 2008
Time to dust of the Social Network Business plan again
17 Oct 2008
Posted by VAR
Hi, it’s Bob Carney. Remember me? Yeah, I know it has been quite sometime since I have been back here. I have been doing an unofficial study of my business, mainly on how my social networking relates to it. This past summer I backed away from the social network scene and sold a few houses, managed a few offices, volunteered for a few organizations and contributed time to my local real estate board. It was more unintentional at the time due to the lack of time, but I soon realized there was a correlation between the amount of work done and the amount nonproductive time spent on the internet socializing was completely unbalanced.
This is not something new to me, but it requires you to back up an rediscover it again. I wrote about creating a Social Networking Business plan at the beginning of the year. I have somewhat held true to what I initially stated. I have since neglected a few of my blogs. I now infrequently post to them (at least the ones that are not directly related to incoming business.) I stopped joining all the latest and greatest social network sites. But, I would have to say that Twitter has been the biggest time consuming culprit this year. I enjoy talking with all my online (and “met in real life”) friends, but my lack of discipline is taking away from time from meeting real consumers. I truly miss them all. No doubt I have made some great contacts locally and nationally. I will continue to foster those relationships, but at a more regulated pace. It can be too addicting to stay in a conversation with hundreds of your friends all day. But I had to stop or at least slow down. Now, with all this “extra” time on my hands I was actually able to reach out to my community and meet real people that would sooner or later like to use me as their REALTOR®.
I open my mind to you during my time of rediscovery so you can do a little self reflecting too. I sat back this summer and watched all the conventions take place, read all the feedback and listened to all of the stories. I noticed one thing, we flock together, like sheep (not like the ones they throw on Facebook.) It is always the same 4% agents (NAR stats.) Granted, the conventions solidify friendships and foster a few new ideas, but what have you really taken away from this? Where do your consumers come into play on this? This is by no means a post to discourage you from conventions or seminars with the rest of the “Early Adopters,” but a moment for you to think…”Where am I going with all of this?” You should always continue to educate yourself, but first and foremost there should be a direct relationship between your activities and your business. For one thing, you should be able to measure the payoff. We are in slower times right now and we have the luxury of having nonproductive time on hand, will you be ready when it picks back up? Systems in place that allow you to quickly handle multiple transactions at one time?
2009 is right around the corner and I believe it will be better than this year…will you be ready? I challenge you this;
- Create a Social Media Business Plan and stick to it
- Get involved with your community
- Show one new real estate agent on how Social Media helped you. (grow the 4%)
- Fine tune your systems so anyone can do them (put them in writing.)
- Have fun