George Bush’s “I use The Google” topped the list of Bushisms. And just yesterday somebody wrote me that they got their first video up on “Utube“.

Does net lingo really matter? No. But will a net savvy consumer notice it? Yes!

I just got a newsletter from VARBuzz. I was so impressed, I had to blog about it. Maybe it is just a pet peeve, but it is great when your state association “gets it.” Something as little as how one writes website domain names and links to sub-pages.

Here is a pretty use of a URL (website domain name):

“sign-up online today at www.VARealtor.com/LegislativeConference”

You might not notice the beauty of this, so I’ll break it down for you:

  • No need for http://**. Just because the http:// pops up after you write in a domain name, it doesn’t mean you have to publish that part too.
  • Caps in the right places.VARealtor.com is easier to read then varealtor. Note that the main domain name (the part before .com) is nOt cAsE senSiTivE.
  • Subpages without the .html, also with proper cases. Much prettier than http://www.varbuzz.com/legislative_conference_09_08_2009.html , a way many others might write the same thing. Also note that the part of the domain name after .com IS sometimes case sensitive. It depends on your website program. So double check before writing …com/HolidayFestival vs …com/holidayfestival.

What you should be asking is whether or not to use the “www.” That is a wild card. Note that CNN.com doesn’t. Short and sweet. However one reason to use the www. is that many email programs won’t make the domain a blue link unless it has www. or http://. Since www is shorter and prettier, I’d suggest that your email signature end with www.MyNameInMyTown.com .

(notice how I ended the sentence with .com “space” period.) I suggest that when writing domain names that end a sentence. Otherwise the “.” can get logged into the domain name and create errors. Mark my words, in 3 or 4 years that won’t be considered a typo by linguists .

So thanks VARBuzz for geTTing iT.

Written by Frank Borges LL0SA
Broker FranklyRealty.com

** The one place you might want to put http:// is in a craigslist ad. If you put http:// it automatically makes your domain a clickable link.