List it and Forget It???

As I was scanning a few listings in our MLS looking for comparables recently, I noticed some pretty disturbing things:

  • Public comments like “have a new home for Christmas” – obviously from 2008
  • No pictures.  Zilch.  Nada.
  • No comments.  No public information.  No words to entice buyer-agents to show the listing.

There’s just no excuse for this.  The MLS is the #1 advertisement for a property.  Not only that, multiple feeds pick up the MLS data for their site (Realtor.com, Trulia, Zillow, etc.).  If the information in the MLS is incomplete, the feed may reject the listing and it won’t be picked up at all!

Here are a few tips:

  • Review your MLS data weekly.  Put it on your calendar as a recurring event so you won’t forget.
  • Set up an auto-notification for the neighborhood so everytime another property is listed, reduced, sold, etc., you are notified and can adjust your marketing strategy accordingly.
  • Have excellent pictures.  Use a professional photographer if you need to.  The MLS is the “Match.com” of houses; first impressions are everything.
  • Put as much data as possible into your MLS listings.
  • NEVER put the same remarks in the public and agent remarks fields.

Don’t forget your client, the seller.  Keep them updated too.  Send them the neighborhood data and review your pricing strategy regularly.  Share the analytics of how many “hits” their property is getting on various sites.  Let them know how hard you are working for them.

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10 Responses to List it and Forget It???

  1. Tina

    You have hit on a subject that really annoys me. And a couple things that really make no sense for agents to do.
    Like:

    1. Put the same text in Public and Agent remarks… What in the world are they thinking?

    2. No pictures…. Get a camera or get a different profession… Even a vacant lot can look good in a photo. Come on agents, be a little creative.

    3. No public information…. (I do not even need to say anything here)

    Thanks for saying what I have been thinking for a long time!

    your friend in Charlottesville!

  2. You send feeds directly to Trulia, and Zillow from your MLS. Not good, doesn’t your MLS understand that Trulia and Zillow are your competition not your allies? I would not be feeding the monsters who wish to own the search terms in the search engines, so that they can sell leads back to you someday.

  3. Tina, you are clearly preaching to the choir here on VARBuzz. The “Realtorzzzz” who post MLS listings in that fashion don’t read blogs and don’t care who knows how bad they are.
    But thanks for trying. Check out Chris Griffiths weekly Bad MLS Photo posts on Agent Genius.

  4. Tina

    You have hit on a subject that really annoys me. And a couple things that really make no sense for agents to do.
    Like:

    1. Put the same text in Public and Agent remarks… What in the world are they thinking?

    2. No pictures…. Get a camera or get a different profession… Even a vacant lot can look good in a photo. Come on agents, be a little creative.

    3. No public information…. (I do not even need to say anything here)

    Thanks for saying what I have been thinking for a long time!

    your friend in Charlottesville!

  5. It’s called “DO YOUR JOB FOLKS”!

    What amazes me more than those folks not doing their their job is that their clients hired them in the first place and haven’t fired them yet.

  6. Bob Jurgensen says:

    Beat this one… AGENT & INTERNET REMARKS: “Call agent” [that’s it, really, two words], DIRECTIONS: “use your GPS” [now I know some folks are lazy but this is really lazy!] and NO schools listed, NO room dimensions and combo lockbox [don’t get me started on that subject] codes in the listing~! How much lower can we possibly go? Time to raise the bar, don’t you think?

  7. @Bob – This would not be allowed in our MLS.
    If it were I would be bringing it up to our Tech Committee and get it adjusted…

  8. Bob Jurgensen says:

    Charles, I reported it immediately to our compliance person and MRIS management with whom I regularly communicate on other issues. I’m sure it’s fixed now but the fact that it even happened is just ridiculous.

  9. @Bob – great job! and agreed it is just ridiculous.

  10. Dawn M. West says:

    As a Realtor, BPO Evaluator & home homeowner, I do quite a bit of research/investigations with properties. “Yes, I too agree with these issues”: Lack of important information, photos, etc. It simply kills me to see that SOME Realtors AND Real Estate Agents are simply lazy.
    Example: When I do an interior BPO, DETAILED report with numerous photos, positive features and/or neg. issues, economic issues, marketing stategy, etc. with ANY property… a few weeks/months later, I will see that property listed with a local Real Estate Co./Listing Agent.., and NOTHING that is in my report is noted, 1 simple photo..the nada, ziltz thing. So therefore, MY OPINION is that that agent is “trully” not working for the seller and/or bank by “SELLING” the whole package of important info needed for a smoother and faster transaction; I just don’t get it.
    Here’s my favorite: I call an Agent to gather more info. and/or to make an appointment to preview with buyers or perform a BPO evaluation. My Lord, they don’t know much at all about the property that have had on the market; possibly hencing the fact of the nada, ziltz thingy!!!….”WOOW” Let’s get this straight now, this has happen in just a few cases, but again, my opinion, what the heck? How did you get this listing and still get hand over fist with listings?
    When I got into this profession, I made it a point to make sure I learn as much if not more then the owner of the property because I need to sell the home, right? Then advertise as much info as I can to the world @ the right price..to sell! Give 100%, not 92% or 78%

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