Basically, you sign into TweetLister with your Twitter account and enter a bunch of standard information about your listing:
- Type of property
- Square feet
- Asking price
- URL with more information
Then, you tell TweetLister how often to send a Twitter post about the listing. You can select daily, weekly or monthly.
TweetLister generates a page describing the property, and sends the tweet, including a shortened Web address, for you at the interval you requested, linking back to the page TweetLister generates.
That’s the good.
Here’s the bad: For one thing, any time there’s a change to the listing details (i.e. price change, sold status) you have to remember to go back to TweetLister and change the information. Fortunately, TweetLister gives you From and To dates, so you can tell it to stop tweeting your listing after some time to avoid continually advertising a sold property. This is a potential liability for agents in Virginia, so be careful. Integration with Postlets, VFlyer or similar would be very helpful.
Also, there is no place in the TweetLister interface for you to identify yourself as the listing agent and make your required disclosures. Another potential liability.
Finally, as stated at MyTechOpinion, TweetLister hardly gives its users any way to customize the content of the Twitter post that it generates. Of course, you could just grab the short URL that TweetLister generates and tweet it with your own spin.
And we haven’t even gotten into the whole Twitter as a conversation/etiquette/karma thing. Depending on their social media style, experienced Twitter users would probably agree that TweetLister creates some potential issues.
So, TweetLister could be of use to Virginia Realtors, many of whom are Twitter-savvy, but given the potential pitfalls (and as with any online advertising of listings), tweeter beware!