Maybe we should call this the tipping point: You’re now in the minority if you’re a Realtor® who’s not tweeting, Facebooking or blogging.
According to NAR’s newest member profile, 51% of members are active in social media. Quoth Jessica Lauth with NAR’s research division:
- The use of social media by members increased from 35 percent in 2009 to 51 percent in 2010.
- The use of social media is most common among younger members: 79 percent of members aged 29 and younger use social media. However, the use of social media increased the most in the last year among more seasoned members.
- About two-thirds of members have a website for real estate purposes. This share has continued to increase steadily over the past several years.
- One in ten members has a blog for real estate purposes—a share that has also increased in the last year.