Free content for your site: Pricing strategies

We’ve told you about NAR’s Realtor Content Resource — a place you can get free articles for your Web site, newsletter, listing presentation book or just to hand out to clients.

There’s some new content available you might want to check out (and that your clients could probably use):

Sayeth NAR:

Heading off to a listing presentation with sellers whose pricing expectations don’t match the market? Help them land on a market-based price by branding, printing, and adding to your listing presentation book these free articles from the REALTOR® Content Resource:

And speaking of pricing strategies, don’t miss Melanie McLane’s presentation at the REal Show, “Pricing in a Competitive Market.” You can even get CE or PL credit for it. (Register at

About Andrew Kantor

Andrew is VAR's editor and information manager, and -- lessee now -- a former reporter for the Roanoke Times, former technology columnist for USA Today, and a former magazine editor for a bunch of places. He hails from New York with stops in Connecticut, New Jersey, Cincinnati, Columbus, and Roanoke.
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