Compensating?When Philip Morris realized that its name had become synonymous with “slow, painful death,” it changed it, becoming Altria in 2003. Sometimes you gotta know when to abandon a brand.

Perhaps someone should pass that on to the company planning to build the world’s tallest building: It’s the Bin Laden Group.

Saudi Arabian Prince Alwaleed bin Talal is paying about $1.2 billion for the building, which will house hotels, condos, and offices.

Although bin Talal says that “Building this tower … sends a financial and economic message,” Antony Wood, executive director of the Council on Tall Buildings and Urban Habitat, pointed out that really, “It’s about ego. It’s about attention. It’s about making a statement.”

Perhaps he should consider the statement made by a tall building, built for a Saud, constructed by the Bin Laden Group.