What’s in a name?

Compensating?When Philip Morris realized that its name had become synonymous with “slow, painful death,” it changed it, becoming Altria in 2003. Sometimes you gotta know when to abandon a brand.

Perhaps someone should pass that on to the company planning to build the world’s tallest building: It’s the Bin Laden Group.

Saudi Arabian Prince Alwaleed bin Talal is paying about $1.2 billion for the building, which will house hotels, condos, and offices.

Although bin Talal says that “Building this tower … sends a financial and economic message,” Antony Wood, executive director of the Council on Tall Buildings and Urban Habitat, pointed out that really, “It’s about ego. It’s about attention. It’s about making a statement.”

Perhaps he should consider the statement made by a tall building, built for a Saud, constructed by the Bin Laden Group.

About Andrew Kantor

Andrew is VAR's editor and information manager, and -- lessee now -- a former reporter for the Roanoke Times, former technology columnist for USA Today, and a former magazine editor for a bunch of places. He hails from New York with stops in Connecticut, New Jersey, Cincinnati, Columbus, and Roanoke.
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