Smart homebuilders are adapting

You can’t blame homebuilders for feeling a bit depressed. The housing slump/crisis/burst bubble is hitting them hard, too. And it’s probably not going to get better anytime soon, what with all the shadow inventory waiting in the wings (in addition to what’s already out there).

But the industry isn’t sitting around feeling sorry for itself. In this interesting Housing Wire piece, we see how smart homebuilders are adapting to the changed market, rather than simply hoping to power through.

They’ve discovered new ways to get homes built during the downturn, like turning to private equity firms to provide project funding.

And they are innovating in other ways: adding technology, rethinking design, going green and investing more in market research to build a home that consumers will buy.

Click here to read the full piece — it may get you thinking about the whole ‘reinvention’ thing.

About Andrew Kantor

Andrew is VAR's editor and information manager, and -- lessee now -- a former reporter for the Roanoke Times, former technology columnist for USA Today, and a former magazine editor for a bunch of places. He hails from New York with stops in Connecticut, New Jersey, Cincinnati, Columbus, and Roanoke.
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