Oct 13, 2011
We Have The Data, and the Data Is Good
13 Oct 2011
Posted by VAR
I wrote this post on NRVLiving.com earlier this week, and it was suggested that perhaps it would make interesting discussion on VARBuzz, as well. I was sitting in a coffee shop, answering an email to a client who’d asked whether a particular piece of land had had any offers on it.
Obviously I have no idea, and had to say as much. But I don’t like saying “I have no idea”, so I got to wondering whether the Multiple Listing Service could do more than just act as a depository of listings. It’s purely speculative, but what if the MLS was a portal of sorts, a way for agents – and their clients – to dig into the property further? What if an agent could see the offer history on a property, so that they could better inform their clients of what was happening?
- if you could tell your clients that that property they loved is under contract, and having inspections done, but the portal gave you a deadline for the inspection period. What if you called the listing agent on the day of the deadline and were able to learn that the deal was going to fall through, and you could write a new offer for your clients that was accepted? I bet your clients would think you were a rockstar.
- if you could tell that buyer who’s just not taking your analysis of the market to heart that the property he wants to buy has had two offers on it, and neither worked out. Would that make some buyers think about how to structure their offer in order to gain acceptance? In some cases, yes.
- if you could look at the guts of properties within a subdivision, and quickly see that the ones that dropped their price by X% after the first 30 days on the market had accepted offers in the next 30 days. You might be able to do something similar with your MLS now, but I bet it could be much simpler by using the MLS as a tool like this. And armed with that information, your next listing presentation will be that much stronger.