Feb 16, 2012
What high-income agents are doing
16 Feb 2012
Posted by Andrew Kantor
Inman News decided to learn what high-income Realtors were doing to make their cash. (“High-income” meaning they earn $100,000 or more a year on their real estate business.)
What did its survey find?
1. They closed more transactions. Wait! Before you say “Duh,” the point of this is that they closed more, smaller transactions rather than a few really big deals.
2. Now you can say “Duh”: They focused on the high-end market, like luxury homes, condos, and townhouses, and not REOs and first-time buyers.
3. More than 80 percent of them worked more than 40 hours a week, including 41 percent who work more than 50 hours a week.
4. Almost two-thirds spend at least $5,000 a year on marketing.
Of course there’s plenty more — read all about it over at Inman.