There’s a rule I learned as a reporter: With each paragraph, the chances of someone actually reading it drops. (Cynics will say "No one reads the second paragraph.")

But here’s a case where the third graf kinda compels you to read more. From Fox Business:

Publicist Lauren Marks just graduated college and made the big move to a rental house in suburban Miami with two other young, professional women.

The three-bedroom house was gorgeous. It had just been renovated.

"The landlord mentioned a few things he promised to fix. A light switch there, a baseboard here," she says. "There was no mention of potentially rabid animals."

Go on, read the rest.