So this spring the [sellers] asked if Mr. Palmer had anything “goofy” to drum-up interest. He offered the “indoor plumbing” sign, which he had made once as a gag, and they liked it. He’s been changing the rider every week since then with a new quip.
For his part, Mr. Seaward said they just wanted local attention to keep people looking. And that seems to have worked: There’s been an uptick in foot traffic, although there’s no buyer yet.