Get more from RPR: The powerful Realtor tool you oughta be using

Be here the ides of March Have you used the Realtors Property Resource today? It’s one of the most powerful tools available to members, and to help you get the most out of it, VAR and NAR are offering a series of live webinars specifically to show Virginia Realtors the in-the-trenches uses of RPR.

The Realtors Property Resource is essentially a giant database — actually a set of databases — of every property in the country.

Pick an address or an area and you can find a ton of information about it from dozens of public and private data sources: community and demographic information, tax assessments, distressed properties, REO and foreclosure data, liens, mortgages, school ratings — and NAR is continually looking to add more.

Commercial Realtors can do business opportunity analysis, use it to help with site selection (can you say “market potential”?), even look up consumer trends and local demographic data.

Appraisers can use RPR to help find the best comps (and adjust for them), and even do forms-based analysis and assignment management. Oh, and RPR has tools for creating neighborhood statistics reports.

It’s even integrated into most MLS systems (all but two in Virginia), so not only is accessing the data easier, current listing information is integrated as well.

In short, RPR is an incredible tool for helping clients find, price, or compare properties. And because it’s paid for by your dues, it’s free for all Realtors.

So what’s the problem?

There is none. We just want to be sure as many Realtors as possible are taking advantage of it. So VAR and NAR are offering a series of live, quarterly webinars for Virginia Realtors to showcase the power of RPR.

The first one is aimed at brokers. It’s not just the typical “why your agents should use this” presentation. RPR has some powerful brokerage-specific tools —support for Affiliated Services Support, a data tool for customized market statistics (down to the agent and office level!), and company branding, for starters.

Mark your calendars:

Space is limited. Click here to reserve your Webinar seat now. (You’ll need your name and your e-mail address. That’s it.) 

And you can always get lots more information about RPR at

About Andrew Kantor

Andrew is VAR's editor and information manager, and -- lessee now -- a former reporter for the Roanoke Times, former technology columnist for USA Today, and a former magazine editor for a bunch of places. He hails from New York with stops in Connecticut, New Jersey, Cincinnati, Columbus, and Roanoke.
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One Response to Get more from RPR: The powerful Realtor tool you oughta be using

  1. Jeanette G Newton says:

    Unfortunately RPR doesn’t appear to generate much excitement in our area. I have hosted 3 live seminars on it, free, and participation is very low. I even brought them in to demonstrate to my BOD, and even they had no interest. When one of your largest firms doesn’t participate it kind of takes the WOW out of it.

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