Jan 24, 2014
What does the new generation of homeowners want?
24 Jan 2014
Posted by Andrew Kantor
Interesting find for your Friday…
Clear Voice Research surveyed a thousand homeowners to learn how they went about finding, choosing, and using a service professional — that is, a contractor.
It found some interesting things from what it calls “A New Generation of Homeowners” and put them in a rather large infographic.
Here are a few facts worth noting:
- No matter what the age group, from 18 through 65+, “Referral from a friend or family member” was by far the most common way of finding a pro.
- Television shows (e.g., HGTV) were a popular source of design inspiration for all age groups, but particularly 25-44 year olds, who also loved image-oriented websites like Houzz and Pinterest. Younger homeowners (18-24), though, were more likely to look at home magazines and speak to friends and family.
- Communication: Everyone likes the phone; few people like texting (although it was slightly more popular with 25-34 year olds). In-person scored in the middle — although that 25-34 set would prefer e-mail.
- Finding green alternatives for projects was most important to 25-34 year olds (not so much for 18-24 year olds, possibly because of the potential for additional cost).
There’s more from the study at the Home Industry Leadership Board’s website; click here to download it as a PDF, or click below for the (large) image.