Author Archive

What’s in a name? NAR says, it better be the truth.

One of the most controversial Standards of Practice to come from NAR in long time, would have to be the new Standard of Practice 12-12, which became effective January 1, 2008.  Just to refresh your memory, Article 12 is known as the “truth in advertising” article.  We have come a long way from the published newspaper [...]

When does creative marketing become deceitful?

Thirty-five years ago when I entered the real estate profession, things were very different and in many ways, easier. Contracts were one page long, financing was done by and handshake at the local banks, we had the very modern Polaroid camera to take our instant photos, and, if you can imagine, no MLS. Today everything [...]